Instamojo or Stashq: which is better for selling digital products?
Instamojo is a store and payments service for any Indian business. Stashq is a store for digital products only. If you ship physical goods or take payments by link, Instamojo covers more ground. If you sell files, the difference is in the rate, the delivery and who sells to the buyer.
On Instamojo you are the merchant and Instamojo processes the payment. On Stashq, Stashq buys each sale and resells it to the buyer as merchant of record, with its own GST invoice.
Facts checked on
Stashq
Instamojo
Built for
Stashq
Selling downloadable files from a store of your own.Instamojo
Online stores and payment links for any business, physical goods included.Taken from a digital sale
Stashq
Stashq margin of 8%, 3%, 0% by plan, plus payment processing.Instamojo
10% + ₹3 per sale on Lite and Starter, 5% + ₹3 per sale on Growth, with 18% GST on the transaction fee.Plan price
Stashq
₹0, ₹499, ₹1,499 a month, by plan.Instamojo
Lite free; Starter ₹6,999 a year; Growth ₹14,999 a year, or ₹2,999 a month. GST extra.Who sells to the buyer
Stashq
Stashq, as merchant of record. The buyer gets a GST invoice from Stashq.Instamojo
You. Instamojo takes its fee on each purchase a customer makes from you.Getting paid
Stashq
Each sale goes to your bank once the product's refund window closes. No minimum.Instamojo
Settled on transaction + 3 days; faster payouts cost extra.
Instamojo's figures are from its pricing page and terms, read on the date above.
What a file sale leaves you on Stashq
Per sale, after GST and payment processing. The higher figure is a UPI payment, the lower a card.
A ₹499 sale
- FreeNo monthly fee · Stashq margin 8%
- ₹375.80 – ₹387.80
- Creator₹499 a month · Stashq margin 3%
- ₹396.94 – ₹408.94
- Pro₹1,499 a month · No Stashq margin
- ₹409.63 – ₹421.63
After 18% GST, which Stashq pays, and payment processing. The higher figure is a UPI payment, the lower a card.
What a store built for files does
- Delivery is the product. The file unlocks the moment payment clears and stays re-downloadable from the buyer's library — no link to email, no attachment to resend.
- Big files. Up to 64 GB per product, with uploads that pick up where they stopped.
- Invoices you never write. Stashq sells to the buyer as merchant of record and sends them a GST invoice.
- Private sales. Unlisted products sell only to people with the link, with an optional cap on how many can be sold.
Questions
How much does Instamojo take on a digital product?
A transaction fee of 10% plus ₹3 per sale on the free Lite plan and the ₹6,999-a-year Starter plan, or 5% plus ₹3 on Growth (₹14,999 a year or ₹2,999 a month). Instamojo adds 18% GST to the fee. Physical products cost less: 5% plus ₹3, or 2% plus ₹3 on Growth.
When does Instamojo pay sellers?
Instamojo says it settles every transaction on a transaction-plus-3-days basis. Instant, same-day and next-day payouts are available for an extra fee, subject to KYC approval.
Who is the seller to the buyer on Instamojo?
You are. Instamojo describes itself as a technology company that takes a fee on each purchase a customer makes from you, and says it is not responsible for your products. On Stashq it is the other way round: Stashq sells to the buyer as merchant of record and sends them a GST invoice.
When does Stashq pay me?
Per sale, to your bank account, once the product's refund window closes — straight away for a product with no refund window. There is no minimum.
Sources
Both products change their prices. Check the pages yourself before you decide.
- Instamojo — Pricing
Plan prices with GST extra; digital products 10% + ₹3 (Lite, Starter) or 5% + ₹3 (Growth); 18% GST on fees; settlement on transaction + 3 days; INR only. Read 27 October 2026.
- Instamojo — Online store
What a store includes; checkout by cards, netbanking and UPI. Read 27 October 2026.
- Instamojo — Terms of service
Instamojo as a technology company; its fee charged on each purchase made by a customer to the merchant; refunds the merchant’s responsibility. Read 27 October 2026.
- Stashq — Pricing
Every plan, its monthly price, storage and Stashq margin.